Understanding the new sender requirements for Google and Yahoo

Google and Yahoo recently announced the implementation of new requirements for all email senders in order to improve deliverability and prevent spam.

Here’s how to ensure your emails get delivered.

Every time an email is sent from your business, a series of automated processes occur in the background to ensure the email is actually coming from you.

Email service providers like Gmail and Microsoft employ algorithms to evaluate the authenticity of each email.

Their main objective is to identify spam and phishing emails. Phishing emails impersonate trusted sources, luring people to fake websites where their login credentials are stolen.

To authenticate emails, these three methods are used:

SPF (Sender Policy Framework) is like giving your mail courier a list of approved senders. When you send a letter, the mailman checks if your name is on this list. If your name appears on this list, the mailman delivers the letter. If not, the mailman may think someone else is pretending to be you and your letter may not get delivered. 

DKIM (DomainKeys Identified Mail) is like putting a special seal or signature on your letter. When the intended recipient gets the letter, he or she can check for this seal to confirm it’s genuinely from you and that nobody messed with it along the way. DKIM helps make sure your emails are authentic and haven’t been altered by anyone else.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is like giving the mailman specific instructions on what to do with your letter if something seems off. For example, you can tell the mailman to return the letter, throw it away, or deliver it, but tell the recipient to be careful since you cannot verify the legitimacy of the sender.

Since February 2024, email providers such as Gmail and Yahoo have required businesses to have DKIM and DMARC set up. If these authentication methods aren’t in place by April 1st, 2024, these providers may refuse to deliver your emails.

Unfortunately, hundreds of thousands of businesses aren’t set up properly. Additionally, many of these businesses may be unaware that a significant portion of their emails are not reaching their intended recipients.

Avoid becoming one of those businesses.

We offer a simple and quick evaluation of your email setup without having to access your systems. If any issues are found, we can provide guidance on how to resolve them effectively.

Schedule a 15-minute Zoom session with us. By the end of the session, you’ll know whether there are any issues with your setup. You’re absolutely not obligated to make any purchases.

© Cyberworks Technology Group – 2023